We are probably all aware (or at least we should be) that Google PR was created and is given by Google. It is basically a measure of how much Google trusts your site or likes your site. It has been given and it can be taken away. If you do not follow Google’s rules they can manually penalize your Google PR to 0. So why then do advertisers, publishers, and advertising companies use PR? The answer is they shouldn’t. Why not base your advertising decisions on actual statistics like the number of unique visitors to a site, the number of page views per day and more? Well that is exactly what the IZEA RealRank does. This unique ranking system provide a wealth of information including weekly and monthly averages, interactive charts, and way more information that a simple 3 out of 10 PR. It is free and easy to register and get your own RealRank. You simply insert a small JavaScript into your blog. You can choose whether to disclose or keep private certain statistics. The statistics are updated every evening around midnight. Which would you rather advertise on: a blog that has a PR of 6 but only 50 visitors a day or a blog that has one thousand visitors a day? The decision is easy. All you have to do is look at the current click through rates for text and banner advertising to understand that you need thousands and thousands of impressions to return the number of clicks you are looking for. Try it out for yourself and see how you like this new system.

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